◎像是Van Morrison的粉絲可能會突然發現他的歌曲〈Warm Love〉已被添加到他們過去已經聽了好幾週的「Songs For Love」播放清單中。透過提供更為個人化的編輯播放清單，Spotify表示他們已經讓出現在播放清單中的藝人數量增加了30%，且讓聽眾新發掘的歌曲數量增加了35%。
Spotify says that song discovery is up 35%, thanks to new efforts to personalize the music delivered on the platform. Spotify recently began adding tracks based on the user's listening habits to many of its curated playlists.
Van Morrison fans might suddenly find that his "Warm Love" had been added to the Songs For Love playlist that they've been listening to for weeks.
By offering greater personalization of editorial playlists, Spotify says they've increased the number of artists featured on playlists by 30% and the number of songs listeners are discovering by 35%.
(I'd love it if Spotify let me customize its curated playlists too, but that's another post.)
Some of the increase also came after the launch if Unique Links, according to the streamer.This Spotify tool enables artists to share a customized URL that links to a playlist featuring their track(s) at the top of the playlist.