Spotify India分享統計數據,趨勢

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  • Spotify India分享統計數據,趨勢

      202003/3001:59

    ◎Spotify在印度推出一年後,正在分享一些統計數據和趨勢。
    ◎6,400名印度創作者正在使用Spotify for Artists。 (鑑於該國人口眾多,數量不多)來自2,300個城市的使用者正在使用350多個針對特定國家/地區的精選播放列表,例如「New Music Hindi 」與「Punjabi 101」,剛發佈時有120個播放列表。
    ◎過去一年中,印度的Spotify聽眾已經吸引了130多位藝人。該國流量最大的前五名來自印度。排名最高的是三位寶萊塢歌手:(Arijit Singh),(Tanishk Bagchi)和(Neha Kakkar)。
    ◎35至44歲的年齡層吸引印度藝人的比例高於其他任何藝人。
    ◎全球熱門歌曲在印度也很受歡迎。印度最受歡迎的國際藝人是(Post Malone),他也是2019年Spotify最受歡迎的全球藝人。BTS與(Taylor Swift),也很受印度聽眾歡迎。
    ◎過去一年中,印度最受歡迎的單曲是(Shawn Mendes)和(Camila Cabello)的全球夯曲《Señorita》,其次是(Arijit Singh)和(Mithoon)的《 Tujhe Kitna Chahne Lage》,(Sachet Tandon)和(Parampara Thakur)的《Bekhayali》(兩者均來自印度電影《 Kabir Singh 》的配樂)。

    詳細內文:

    One year after Spotify launched in India the streamer is sharing some stats and trends.
    The Stats
    6,400 Indian creators are using Spotify for Artists. (Not a huge number given the country’s population)
    Listeners from 2,300 cities are tuning in to more than 350 country-specific curated playlists like New Music Hindi and Punjabi 101
    That’s up from 120 playlists at launch.
    Local Love
    Spotify listeners in India have streamed over 130 artists each in the past year. The top five most-streamed in the country are from India. Topping the list are three Bollywood singers: Arijit Singh, Tanishk Bagchi, and Neha Kakkar.
    The age group of 35 to 44-year-olds stream Indian artists at a higher rate than any other.
    Globally streamed hits are also very popular in India. The most-streamed international artist in India is Post Malone, who was also Spotify’s most-streamed global artist in 2019; BTS and Taylor Swift are popular with Indian listeners as well.
    The most-streamed track in India over the past year is the global smash “Señorita” by Shawn Mendes and Camila Cabello, followed by Arijit Singh and Mithoon’s “Tujhe Kitna Chahne Lage” and Sachet Tandon and Parampara Thakur’s “Bekhayali” (both from the soundtrack to the popular Indian film “Kabir Singh”).

     

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