Tencent Music現在有4710萬線上付費音樂用戶

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  • 作者: 音樂地圖
  • Tencent Music現在有4710萬線上付費音樂用戶

      202011/1603:27

    ◎騰訊音樂(Tencent Music)發布最新財務業績,“線上音樂付費用戶”數量同比增長51.9%,到2020年第二季達到4710萬人。
    ◎這家中國串流媒體巨擘的收入增長了17.5%,達到69.3億元人民幣(9.81億美元),其中線上音樂訂閱收入增長了64.7%,達到13.1億元人民幣(1.86億美元)。TME本季產生了9.39億元人民幣(合1.33億美元)的淨利潤。
    ◎但並非每個指標都是積極的:TME的每月行動音樂活躍用戶數量從一年前的6.52億下降到現在的6.51億,意味著轉換率顯著提高。現在有7.2%的活躍收聽者(通過訂閱和/或數位專輯購買)付費(而一年前為4.8%)。每付費用戶的平均收入(ARPPU)從8.6元人民幣(1.24美元)增長到9.3元人民幣(1.34美元)。
    ◎TME還提供了其社交娛樂業務的數據:卡拉OK和直播視頻。第二季該服務的每月行動活躍用戶為2.36億,低於一年前的2.42億,其中1,250萬以某種方式付費。但是,他們支付的費用比線上音樂用戶高得多:ARPPU為每月125.6元人民幣(18.06美元)。因此,社交娛樂仍佔騰訊音樂收入的68%,線上音樂佔32%。

    詳細全文:

    Tencent Music published its latest financial results this morning, revealing that its number of ‘online music paying users’ grew by 51.9% year-on-year to 47.1 million people in Q2 2020.
    The Chinese streaming giant’s revenues grew by 17.5% to RMB 6.93bn ($981m) while within that, online music subscription revenues grew by 64.7% to RMB 1.31bn ($186m). TME generated a net profit of RMB 939m ($133m) for the quarter.
    Note, not every metric was positive: TME’s number of mobile monthly active users for online music fell from 652 million a year ago to 651 million now. However, that does mean a noticeably improved conversion rate: 7.2% of its active listeners now pay (through subscriptions and/or digital album purchases) compared to 4.8% a year ago.
    Its monthly average revenue per paying user (ARPPU) has grown from RMB 8.6 ($1.24) to RMB 9.3 ($1.34) over that period.
    As usual, TME also gave figures for its ‘social entertainment’ business: karaoke and livestreaming video. It had 236 million mobile monthly active users of those services in Q2 – down from 242 million a year ago – with 12.5 million of them paying in some way.
    However, they pay a lot more than the online music users: an ARPPU of RMB 125.6 ($18.06) a month. Thus, social entertainment is still 68% of Tencent Music’s revenues, and online music 32%.

     

    Musically
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