Ticketmaster宣布將在10月關閉其GET ME In!和Seatwave二手票務網站

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  • 作者: 音樂地圖
    • 201809/1512:40

    ◎每個人都討厭支付被二手票賣家收取哄抬的高價,但許多消費者認為他們是必要之惡。如果你想要一個演唱會上的座位,還要是一個好座位的話,二手票務網站可能是唯一的管道。但是在Ticketmaster宣布將在10月關閉其GET ME In!和Seatwave二手票務網站之後,這狀況在歐洲可能會有變化。
    ◎Ticketmaster在部落格表示「我們傾聽而且聽到了你們的聲音:二手票務網站不要再削減了!你們已經厭倦了看到別人搶購門票只是為了轉售獲利。我們最重視的只有你們,粉絲,能夠買到你們喜歡的活動的門票。我們很高興能讓票務變得更簡單。」雖然這聽起來對消費者來說像是一個大方的姿態,但Ticketmaster和其他二手票零售商這些日子以來在歐洲受到非常大的壓力和審查。為英國的二手票務網站引入更嚴格的規則,旨在更好地保護粉絲避免成為詐欺行為的受害者並支付高昂的價格,這應該才是網站關閉的比較大的原因。
    ◎現在經銷商需要披露門票的原始價格,並向買方報出「獨有門票號碼(UTN)」,以便消費者可以識別門票的座位、站立區域或位置。廣告標準管理局還禁止二手票務網站提供商採用多種的定價方式,包括不告訴買家預先訂票的總價格以及門票會如何寄送和寄送所需的費用。

    詳細全文:


    A source of much consternation but often viewed as a necessary evil, the secondary ticket seller sites like GETMEIN! and Seatwave often used by desperate fans to buy overpriced tickets will soon be shutting down in Europe thanks to a move by Parent company Ticketmaster, with rumors being stoked that something similar could happen in the US.
    Guest post by Bobby Owsinski of Music 3.0
    Everyone hates paying the inflated prices that secondary ticket sellers charge, but many customers feel they’re a necessary evil. If you want a seat, especially a good one, they’re probably the only game in town. But that may not be as true in Europe soon as Ticketmaster announced it will shut down its GET ME In! and Seatwave sties in October.
    According to the Ticketmaster blog: “We’ve listened and we hear you: secondary sites just don’t cut it anymore and you’re tired of seeing others snap up tickets just to resell for a profit. All we want is you, the fan, to be able to buy tickets to the events you love. We’re excited about making ticketing simpler.”
    While that sounds like a grand gesture to its customers, Ticketmaster and other secondary retailers are under much greater pressure and scrutiny in Europe these days. The introduction of stricter rules for secondary sites in the UK designed to better protect fans from falling victim to fraud and paying highly marked-up prices had much to do with the closures.
    Resellers are now required to disclose the original price of the ticket, as well as quote the ‘unique ticket number’ (UTN) to a buyer so the consumer can identify the ticket’s seat, standing area or location. The Advertising Standards Authority also banned several pricing practices by secondary ticketing providers, including not telling buyers the total prices of the ticket up front as well as how the tickets will be delivered and the fee for doing so.
    No one likes to overpay or be gouged, and that’s what many feel is happening with secondary ticketing (they’re not wrong). While some positive steps have been taken in the UK and Europe to harness the practice, you wonder whether something similar will ever happen in the U.S. I guess we can dream, but don’t hold your breath.

    Hypebot
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