TIDAL測試拓展非洲市場

  • 流覽次數:: 86
  • 分類: 產業區
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  • 作者: 音樂地圖
  • TIDAL測試拓展非洲市場

      201809/2212:19
    ◎TIDAL正在努力增加於美國和歐洲的受歡迎程度之外,這個由Jay-Z領導的音樂串流媒體將透過與當地電信商MTN的合作而在烏干達推出。TIDAL之前也在南非推出,其競爭對手Spotify在當地已經站穩腳跟。

    ◎該協議將為MTN烏干達客戶提供多種低價方案選擇,其中都有含括TIDAL訂閱的數據流量;包括1天,3天,7天和30天的會員資格。該協議將涵蓋音樂串流所產生的所有數據費用以及所有首次加入會員的30天免費試用。該合作關係雖然是在烏干達啟動的,但也將會推行到全非洲的其他MTN有營運業務的國家。

    ◎為了紀念此次協議的啟動,TIDAL和MTN烏干達也宣布了分別將於9月27日和28日舉辦獨家的合作會議及「MTN TIDAL體驗」的進一步計劃。

    ◎這筆協議應該可以為TIDAL在烏干達增加最多達1000萬名用戶。根據國際貨幣基金組織、世界銀行、聯合國和歐盟統計局的統計數據,非洲是音樂串流服務最不普及的地區之一,用戶普及率只有13.5%。預估到2022年,該地區音樂串流服務的總用戶數將達到2870萬人,使其成為增長的關鍵市場,因為北美等已開發市場的普及率都已達到飽和。

    詳細全文:

    TIDAL is struggling to gain traction the US and Europe, but the Jay-Z led music streamer is set to launch in Uganda via a partnership with local telecom MTN. TIDAL previously launched in South Africa, where rival Spotify already has a foothold.

    The deal will provide MTN Uganda customers a variety of low cost options for a data-inclusive TIDAL subscriptions.

    The partnership, launched in Uganda but set to be rolled out in other MTN operations across Africa, include one, three, seven and 30-day memberships. The deal will cover any data charges incurred by music streaming and a free 30-day trial for all first-time members.

    "Africa is a continent that has long been an inspiration for music heard around the world and TIDAL is excited to highlight the vibrant musicians on our platform. TIDAL is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration," said Lior Tibon.

    To mark the launch of the deal, TIDAL, and MTN Uganda announced advanced plans in organizing an exclusive Collaboration Conference and 'The MTN TIDAL Experience' which will be held on September 27 and 28 respectively.

    The deal should open TIDAL up to approximately 10 million users in Uganda, with more on tap. Africa is one of the least served regions for music streaming with user penetration of just 13.5% of the population, according to statistics compiled by the IMF, World Bank, UN, and Eurostat.

    Total users for music streaming services in the region are expected to top 28.7 million by 2022, making it a key market for growth as established markets such as North America reach saturation.

    Hypebot

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