TikTok推出市場經銷商版TikTok

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  • TikTok推出市場經銷商版TikTok

      202009/1605:34

    ◎TikTok已推出商業用平台(TikTok for business),為品牌和經銷人員提供與TikTok進行有意義聯繫的方式。TikTok指出,將幫助品牌商開發針對性的系列廣告,同時牢記優化的行動聲音播放功能,品牌商將能夠認識到其廣告系列對消費者的影響。
    ◎該公司還發布了一種全新的AR品牌效果,稱為(Branded Scan),該產品將使TikTok用戶可以使用任何品牌的增強實境體驗。
    ◎透過TikTok製作的廣告將是無縫的全螢幕視頻,將根據用戶體驗自然顯示。TikTok尚未公開披露應用廣告工具和解決方案的價格。但根據網站介紹了一些預算要求,廣告系列的每日預算和總預算最低為50美元。

    詳細全文:

    TikTok has launched TikTok for Business, a platform designed to offer brands and marketers a way to meaningfully connect with the TikTok community.
    The new initiative aims to enable businesses to hone in on developing trends, connecting to communities and bringing awareness to public service initiatives.
    The social media platform hopes that TikTok for business enables brands to find a way to resonate with their audience in a meaningful, creative way as opposed to being the biggest advertiser with the highest spend.
    “With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community,” said TikTok’s managing director for Global Business Marketing, Katie Puris, in an announcement.
    “As we continue to build a platform where brands bring immense value to the user experience, we’re excited to continue investing in solutions that give brands a platform to inspire others, be discovered, and meaningfully connect with the TikTok Community.”
    The company will help brands develop targeted campaigns, with optimised sound-on mobile viewing in mind. It views the entertainment-based platform as a foundation for brands to tell their stories.
    TikTok want marketers to create work that becomes part of the TikTok community, where brands will be able to recognise the impact that their campaigns have on consumers.
    The company has also unveiled a brand new AR Branded Effect called Branded Scan, the product will allow TikTok users to have an augmented reality experience with any brand.
    Ads created through TikTok will be seamless, full-screen videos, that will appear natively with the user experience.
    TikTok has not publicly disclosed the pricing for the apps ad tools and solutions. Instead the pricing is based on what the brand wants to achieve and the breadth of the campaign.
    The website details some of its budgeting requirements. There is a USD $50 minimum on both daily campaign budgets and total budgets.
    Hopefully this ushers in the end of an era that’s seen chaotically uncool companies attempt to commodify throwing it back to Megan Thee Stallions ‘Savage’.

     

    Theindustryobserver
    https://bit.ly/3eG2AXe