◎這項授權協議允許TikTok用戶使用《Purple Rain》、《Controversy》、《1999》與 《Let’s Go Crazy》等熱門歌曲來製作視頻。
◎這使TikTok成為第一個獲得全球對Prince完整唱片的使用權的簡短視頻應用程序，作為交易的一部分，The Prince Estate資產管理公司將在該應用程序上提供特殊的編程，策劃一個特殊的Prince播放列表，重點介紹 Prince 的所有曲目，並著重強調了他代表社會平等的積極性。
◎TikTok還將在（Paisley Park）進行特別的「Sound-Off」串流媒體巡迴演出，（Paisley Park）是(Prince)他的住所和錄音棚。
Short-form social video platform TikTok is making the entire catalog available to its content creators.
The licensing deal allows TikTok users to create videos using hits like “Purple Rain,” “Controversy”, “1999” and “Let’s Go Crazy.”
This makes TikTok the first short-form video app to gain global access to Prince’s full discography, and as part of the deal, The Prince Estate will offer special programming on the app.
Special Prince Programming
A special Prince playlist, curated by the Estate features highlights from across’s Prince’s repertoire with an emphasis on his activism on behalf of social equality.
TikTok will also host a special “Sound-Off” livestream tour of Paisley Park, his home and recording studio guided by preservationist Mitch Maguire.
“Prince was known for breaking boundaries and TikTok has proven to do so as well. With the addition of Prince’s full catalog on TikTok, it is our hope that a new generation of global fans can find meaning in Prince’s music, and be inspired to create,” said Troy Carter, Entertainment Advisor to the Prince Estate in a statement.
“We are massive fans of Prince and admirers of his cultural legacy. The addition of the Artist’s catalog to our Sounds library will inspire our users to connect with his music in creative and unexpected ways–his catalog is so deep, and many are approaching his songs with fresh ears,” said Brandon Holman, Label Partnerships Manager at TikTok.