TikTok預計到2021年將在美國擁有5220萬用戶

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  • TikTok預計到2021年將在美國擁有5220萬用戶

      202003/3002:09

    ◎研究公司eMarketer發布對TikTok在美國和英國的成長最新預測。它聲稱,2019年TikTok在美國的用戶數將翻倍,從1880萬人增加到3720萬人。如今預計TikTok今年的用戶將成長到4540萬,到2021年將達到5220萬,到2024年底將成長到超過6000萬。
    ◎今年有21.6%的美國社群網路用戶(即五分之一以上)每月至少使用一次TikTok。儘管普及率低於成熟競爭對手,但它是普及率不斷成長的少數社交應用程式之一。
    ◎同時,eMarketer在英國的預測是,到2021年底,TikTok的使用量將超過1000萬英國人-今年,它還將覆蓋20.2%的英國社群網路用戶。

    詳細內文:

    Research firm eMarketer has published its latest predictions for the growth of TikTok in the US and UK. It claims that in 2019, TikTok doubled its user base in the US from 18.8 million people to 37.2 million. Now it expects that to grow to 45.4 million users this year, and 52.2 million in 2021 – rising to more than 60 million by the end of 2024.
    “This year, 21.6% of US social network users, or more than one in five, will use TikTok at least once a month. Despite having lower penetration than more established competitors, it’s one of the few social apps whose penetration is growing,” claimed the company.
    Meanwhile, eMarketer’s UK prediction is that TikTok will be used by more than 10 million Brits by the end of 2021 – and this year, it will also reach 20.2% of British social network users.

     

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