UMG野心勃勃的啟動非洲Def Jam

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  • UMG野心勃勃的啟動非洲Def Jam


    ◎(Universal Music Group)成立了雄心勃勃的新唱片分公司(Def Jam Africa),為來自廣闊大陸新興的嘻哈,Afrobeats的藝術家提供服務。
    ◎該品牌最初將設在南非的約翰尼斯堡和奈及利亞的拉各斯,但將著眼於識別和簽下來自整個非洲大陸的藝術家。Def Jam非洲公司將得到UMG在奈及利亞和南非已經建立的業務部門的專職A&R,營銷,創意和數位團隊的支持。
    ◎ (Def Jam Africa)的初創藝人陣容包括:Boity(南非),Cassper Nyovest(南非),Larry Gaaga(奈及利亞),Nadia Nakai(南非),Nasty C(南非),Tshego(南非),Tellaman(南非),Ricky Tyler(南非)和Vector(尼日利亞)。


    Universal Music Group has launched Def Jam Africa, an ambitious new label division to service artists from the the vast continent’s burgeoning hip-hop, Afrobeats and trap scenes.
    The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will look to identify and sign artists from across the continent. Def Jam Africa will be supported with dedicated A&R, marketing, creative and digital teams from UMG’s already established operations in Nigeria and South Africa.
    The new division will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa.
    “Many of us in Africa grew up on music from legendary labels under the UMG umbrella. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more. For those into hip-hop, no label has such cultural and historic relevance as Def Jam. From Run DMC, to LL Cool J, Disturbing tha Peace, Jay-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide,” said UMG’s Sipho Dlamin
    “It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally,” Dlamini added.
    Initial Roster
    Def Jam Africa launches with a roster that includes Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria) Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria).
    As well, South African rapper Nasty C will release his previously announced yet still forthcoming album Zulu Man with Some Power in partnership with Def Jam Recordings in the U.S., at some point this summer. Other upcoming releases include new singles from Ricky Tyler, Boity, Nasty C, Tellaman feat. Alpha P, Vector, Cassper Nyovest and Tshego.
    during Summer, 2020. Other forthcoming releases on Def Jam Africa include singles from: Ricky Tyler, Boity, Nasty C, Tellaman feat. Alpha P, Vector, Cassper Nyovest and Tshego.