Verizon出售社交媒體Darling Tumblr

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  • Verizon出售社交媒體Darling Tumblr


    ◎Tumblr以其忠實的粉絲群而聞名,是Taylor Swift等名人發憤怒文的大本營。去年,當它禁止色情和成人內容時,激怒了許多用戶。但在此之前,該網站已面臨來自Facebook及其Instagram和YouTube的競爭。Tumblr也因Twitter黯然失色。


    Verizon is selling Tumblr, a darling of early social media, to the owner of blogging platform WordPress.
    Tumblr is known for its devoted fan base and has been home to angry posts from celebrities like Taylor Swift . It angered many users last year when it banned porn and “adult content,” which made up a big part of its highly visual and meme-friendly online presence.
    But well before that, the site has already been drifting in the face of competition from Facebook and its Instagram service and from Google’s YouTube. Tumblr has also been overshadowed by Twitter.
    Verizon got Tumblr through its 2017 purchase of Yahoo . Yahoo had bought Tumblr for $1.1 billion in 2013, but ended up writing off much of its value. Terms of Verizon’s sale to WordPress owner Automattic weren’t disclosed, though reports indicate it is a fraction of what Yahoo paid.
    Verizon had hoped to create an ad business to compete with Google and Facebook but its media business ran into trouble. It has cut jobs and sold some Yahoo properties, including the photo-sharing site Flickr and Polyvore, a fashion and collaging site that was then shut down.