◎YouTube執行長（Susan Wojcicki）在致平台用戶的信中宣布了該計劃，其中涉及支持黑人社區的計劃、COVID-19的影響以及YouTube代表創作者的工作方式。該基金的第一個項目於6月13日啟動，YouTube將主持由YouTube Originals（YTO）製作的直播活動籌款活動，名為「Bear Witness，Take Action」。這項活動有望將創造者，藝術家，公眾人物和活動家聚集在一起，進行圓桌討論和音樂表演，而捐贈將用於司法平等倡議。
YouTube is launching a multi-year, $100 million fund dedicated to amplifying and developing the voices of Black creators and artists.
The initiative was announced by YouTube CEO Susan Wojcicki today (June 11) in a letter to the platform’s users, addressing initiatives to support the Black community, the impact of COVID-19, and how YouTube is working on behalf of creators.
The first project from the fund launches this coming Saturday (June 13), with YouTube hosting a live stream fundraising event produced by YouTube Originals (YTO), called Bear Witness, Take Action.
The event promises to bring together creators, artists, public figures and activists for roundtable discussions and musical performances, with donations benefiting the Equal Justice Initiative.
In addition, YouTube has updated its hate speech policy, which will see the banning of videos “alleging that a group is superior based on qualities like race, gender, religion, or sexual orientation in order to justify discrimination, segregation or exclusion”.
These changes, writes Wojcicki, resulted in the removal of over 100,000 videos and 100 million comments for hate and harassment in the last quarter alone.
Wojcicki also adds that in June, YouTube’s Spotlight channel will highlight racial justice issues, including the latest perspectives from the Black community on YouTube alongside historical content, educational videos, and protest coverage.
YouTube CEO Susan Wojcicki, said: “Building on our work over the past several years, we’re taking this opportunity to examine how our policies and products are working for everyone — but specifically for the Black community — and closing any gaps. And more broadly, we will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist, and bullying content.
“Generations of Black Americans have been waiting for justice in the United States, and we know the effect of inequality is felt around the world.
“I’m committed to listening – to Black employees at YouTube, to Black creators, to Black artists, to leaders in the Black community, and to Black users who tune in to YouTube every day.
“There is much work to do to advance racial equity in the long-term, and these efforts will continue in the months and years ahead.”
Susanne Daniels, Global Head of Original Content for YouTube, said: “I support the Black Lives Matter movement and I think it’s imperative that we help amplify Black voices and continue the conversation about meaningful change and racial justice.
“YouTube has a unique ability to unite creators, artists and powerful voices within the Black community to encourage the world to stand up and speak out for racial justice.”
Malika Saada Saar, Social Impact Human Rights Lead at YouTube, and civil and human rights lawyer, said: “The tragic execution of George Floyd has led to unprecedented protests for racial justice in every part of our nation–and globally.
“And it started because 17 year-old Darnella Frazier defiantly and courageously recorded the video that has forced us all to confront what we were seeing and name it.
“Video can be a powerful human rights tool, for bearing witness to injustice and ‘Bear Witness, Take Action’ will be part of that hope and urgent call for change.”
Elsewhere in the letter, Wojcicki highlighted YouTube’s expansion of its donate button from 1,500 eligible channels to more than 40,000, and that since the beginning of March, over 2 million viewers have supported YouTube creators by purchasing Super Chat, Super Sticker or membership.
Wojcicki adds that the number of creators earning the majority of their YouTube revenue from memberships and paid digital goods is up 40% since January.
In the last few months, we’ve experienced enormous tragedy and loss.
As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, unemployment, and juggled added responsibilities with kids at home.
And over the past few weeks, we’ve grieved together as the Black community has endured more senseless acts of racial terror and violence. We know that for many, tragedies like these are a persistent reminder of the harm caused by systemic racism. They also compound the toll of the pandemic, which disproportionately impacted Black and Brown communities in the U.S. and abroad.
At YouTube, we believe Black lives matter and we all need to do more to dismantle systemic racism. We join in protest against the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others before them.
The painful events of this year have reminded us of the importance of human connection and the need to continue to strengthen human rights around the world.