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  • 作者: 音樂地圖
  • YouTube擴展與Coachella音樂節的合作,將獨家直播該音樂節兩個週末的演出



    ◎2019年的Coachella音樂節將分別於4月12—14日及4月19—21日兩個週末在加州印第奧的帝國馬球俱樂部舉行。Coachella日前宣布了演出陣容,包括Childish Gambino、Tame Impala和Ariana Grande等藝人和團體。根據YouTube平台與Coachella的廣泛協議,美國的YouTube Music和YouTube Premium訂閱戶可以在門票開始銷售時獲得獨家配額購買到專門的通行證。

    ◎YouTube去年宣布與Coachella續簽三年的獨家協議。而在2019年還有一項新措施是YouTube將成為Coachella的獨家播放清單合作夥伴,其中包括在Coachella網站和該音樂節應用程式以及YouTube Music中的播放清單集成。粉絲可以收聽根據音樂流派的今年演出陣容的播放清單並發掘新興的藝人。與過去幾年一樣,YouTube將再次對第一個週末的演出進行直播,且首次在第二個週末將提供「精選的現場體驗」,其中包括演出、藝人小插曲以及Coachella音樂節的幕後花絮。

    ◎其他將在2019 Coachella演出的藝人包括Solange Knowles、JanelleMonáe、Kacey Musgraves、Billie Eilish、Ella Mai、H.E.R.、Maggie Rogers、Christine and the Queen、Bad Bunny、1975、Zedd、Diplo、Khalid、CHVRCHES、Pusha T、J Balvin、DJ Snake、Jaden Smith、Idris Elba和Aphex Twin等。


    YouTube is going back to the California desert with Coachella — the video site's ninth year as the event's exclusive live-streaming partner. And for the first time, YouTube will present live content over both weekends of the music fest.

    The 2019 fest will run for two weekends — starting first on April 12-14 and again on April 19-21 — on the grounds of the Empire Polo Club in Indio, Calif. Coachella announced the lineup Wednesday, with artists and groups including Childish Gambino, Tame Impala and Ariana Grande.

    In addition, under the video platform's broader pact with Coachella, YouTube Music and YouTube Premium subscribers in the U.S. will have exclusive access to a dedicated allocation of passes for purchase for each weekend when tickets go on sale on Jan. 4, 2019 at 11 a.m. PT.

    YouTube subscribers will receive access codes via email on Jan. 4 that provide the opportunity to purchase passes from a dedicated YouTube Music member cart, available on a first-come-first-serve basis. YouTube didn't say how many passes are available.

    YouTube last year announced a three-year renewal of its exclusive pact with Coachella. Also new for 2019: YouTube will be the exclusive playlist partner for Coachella, which includes playlist integration on the Coachella site and festival app and in YouTube Music. Fans can listen to this year's lineup, genre-based playlists and discover emerging acts.

    As it has in past years, YouTube will again live-stream weekend one and for the first time during the second weekend will deliver a "curated live experience" featuring performances, artist vignettes and behind-the-scenes looks at Coachella.

    Other artists and acts slated for Coachella 2019 include Solange Knowles, Janelle Monáe, Kacey Musgraves, Billie Eilish, Ella Mai, H.E.R., Maggie Rogers, Christine and the Queens, Bad Bunny, the 1975, Weezer, Zedd, Diplo, Khalid, CHVRCHES, Mac DeMarco, Pusha T, J Balvin, DJ Snake, Jaden Smith, Idris Elba (doing a DJ set), Virgil Abloh, Kid Cudi, Aphex Twin, Jon Hopkins, and Blood Orange.