YouTube更改了版權聲明政策,這可能意味著更多內容會被封鎖

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  • YouTube更改了版權聲明政策,這可能意味著更多內容會被封鎖

      201909/0905:29

    ◎YouTube正在改變宣稱的版權所有者,原本某些視頻擁有的版權音樂,這些視頻可能包括非常短的音樂片段、歌曲標題或歌詞。YouTube表示,該決定可能會產生、意想不到的後果。
    ◎未經許可,無論視頻剪多短,音樂版權所有者仍然可以阻止視頻被觀看與獲利。YouTube政策新變化旨在“提高創作者生態系統的公平性,同時仍然尊重版權所有者,防止未經許可使用其內容的權利。YouTube表示,短期內可能會導致更多視頻遭到封鎖,但這是朝著長期取得適當平衡邁出的重要一步,目標是通過為創意重用和內容混搭提供動力,為所有人創造新的價值,同時公平地補償所有權利持有者。
    ◎此次改革的目的是平衡版權所有者的權利與YouTube創作者的需求,但這也將減少許多藝術家的收入。據視頻和音頻分析公司Pex稱,音樂片段的使用時間只有幾秒或更短,平均約佔藝術家YouTube觀看次數的9%,他們從那裏獲得9%收入。

    詳細內文:

    YouTube is changing how some videos with music are claimed by copyright owners. YouTube says it is making the change because of "aggressive manual claiming of very short music clips used in monetized videos." The decision could have unintended consequences.
    Those videos might include very short snippets of music, a song title or song lyrics.
    "Including someone else’s content without permission — regardless of how short the clip is — means your video can still be claimed and copyright owners will still be able to prevent monetization or block the video from being viewed. However, going forward, our policies will forbid copyright owners from using our Manual Claiming tool to monetize creator videos with very short or unintentional uses of music."
    These new changes to YouTube's manual claiming policies are intended to "improve fairness in the creator ecosystem, while still respecting copyright owners’ rights to prevent unlicensed use of their content."
    But the result admits YouTube will also be more blocked videos, at least in the short term. “We acknowledge that these changes may result in more blocked content in the near-term, but we feel this is an important step toward striking the right balance over the long-term. Our goal is to unlock new value for everyone by powering creative reuse and content mashups, while fairly compensating all rightsholders,” said YouTube.
    It will also reduce earnings for many artists.
    The stated purpose of this overhaul is to balance the rights of copyright holders with the needs of YouTube creators. But the use of short snippets accounts for a significant amount of music usage on YouTube
    According to Pex, the video and audio analytics company, snippet usage of music - then seconds or less - is on average roughly 9% of an artists’ YouTube views, and hence 9% of the revenue they earn there.

     

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