YouTube音樂排行榜改造,提供一個不同於Billboard未經篩選的榜單

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  • YouTube音樂排行榜改造,提供一個不同於Billboard未經篩選的榜單

      201806/1517:33

    ◎YouTube音樂推出了一個新的「趨勢排行榜」,並重新配置了其「熱門歌曲」、「熱門藝人」和「熱門影片」的排行榜。所有YouTube音樂排行榜都整合在一個新的地方,並在包括美國、日本、德國、巴西和英國在內的44個國家推出,網址為YouTube.com/charts。YouTube承諾在未來幾週內會增加更多排行榜和更多國家,這可能是其以音樂為中心的新付費訂閱服務計劃的一部分。

    ◎Billboard最近宣布其許多排行榜的計算方式進行更新,讓付費訂閱串流的計算權重成為免費串流的三倍,一些藝人像是粉絲集中在免費串流媒體上的年輕拉丁藝人和嘻哈藝人將因這一改變而受到傷害。新的YouTube排行榜可說是提供了另一個未經過篩選的榜單,在YouTube上幾乎所有串流都是免費且有廣告插播的。

    ◎YouTube新的「趨勢排行榜」反映的是現在最新和最熱門的音樂,每天會進行多次更新,以提供對於那些喜好最熱門新音樂的人正在享受哪些音樂的實時觀察。這是對於YouTube平台上被觀看最多次的新音樂的第一個專門外部信號。

    ◎「熱門歌曲排行榜」是YouTube上播放最多次歌曲的排名,聚焦在YouTube上一首歌曲的觀看次數,結合該首歌曲的所有正式版本進行計算(包括官方音樂影片、用戶上傳影片中使用該首官方歌曲及歌詞影片),該排行榜反映了用戶如何在該平台上消費音樂,以及藝人使用YouTube分享他們的音樂的多種方式。在每週日的太平洋標準時間12點進行更新。

    ◎「熱門藝人排行榜」是YouTube上最熱門藝人的排行,根據藝人所有專輯的官方音樂影片、用戶上傳影片中使用該首官方歌曲、官方現場表演、混音、歌詞影片、專輯曲目和合作的總觀看次數來計算,突顯了在YouTube上最受歡迎的藝人。該排行榜在每週日的太平洋標準時間12點進行更新。

    ◎「熱門音樂影片排行榜」是觀看次數最多的音樂影片排行,頌揚在YouTube上的音樂影片體驗,聚焦在該平台上觀看次數最多的官方音樂影片。該排行榜在每週日的太平洋標準時間12點進行更新。

    詳細全文:

    YouTube this week launched new and revamped music charts in 44 countries, as part of what is likely the runup to its new music-centered paid subscription service. The new YouTube charts also offer an unfiltered alternative to some recently reconfigured Billboard rankings.

    YouTube Music has unveiled a new Trending Chart and reconfigured its charts for Top Songs, Top Artists and Top Videos. A new combined destination for all YouTube Music charts has rolled out in 44 total global destinations including the US, Japan, Germany, Brazil and the UK at YouTube.com/charts.

    YouTube is promising more charts and the addition of more countries in the coming weeks.

    Billboard recently announced the recalculation of many of its charts, giving as much as three times more weight to paid streams over free streams. Some artists, like young Latin and Hip Hop artists whose fans congregate to free streaming, will be hurt by the change. Almost all streaming on YouTube is free and supported by ads.

    "Billboard is essentially saying the only music fans that count are music fans that have credit cards and are paying for subscriptions," argues Stephen Bryan, YouTube's head of label relations.

    Unlike Billboard's weekly chart updates, the YouTube Trending chart will be updated multiple times each day.

    YouTube chart changes include:

    Trending (NEW): What's new and hot in music right now

    The new Trending chart is updated multiple times a day to provide a unique, real time view of the hottest new music fans are enjoying. The Trending chart is YouTube's first dedicated external signal of the most viewed new music on the platform, providing an instant snapshot of what users are reacting to.

    Top Songs: The most played songs on YouTube

    The Top Songs chart highlights the number of views of a song on YouTube. Calculated by combining all official versions of a song (including the official music video, official song used in user generated content and lyric videos), the Top Songs chart reflects how users are consuming music on the platform and the multiple ways artists are using YouTube to share their music. The Top Songs chart is updated weekly on Sunday at 12pm PST.

    Top Artists: The biggest artists on YouTube

    The Top Artists chart highlights the most popular artists on YouTube, based on the total views of their entire discography - official music videos, official song user generated content, official live performances, remixes, lyric videos, album tracks, and collaborations. Top Artists is updated weekly on Sunday at 12pm PST.

    Top Music Videos: The most viewed music videos

    The Top Music Videos chart celebrates the music video experience on YouTube, highlighting the most viewed official music videos on the platform. Top Videos is updated weekly on Sunday at 12pm PST.

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