YouTube 推出「Shorts」 以與TikTok競爭

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  • YouTube 推出「Shorts」 以與TikTok競爭

      202101/1303:16

    ◎儘管TikTok廣受歡迎,但由於TikTok遇到了美國政府的麻煩,而且很有可能最終在美國被禁止使用,因此其他平台也紛紛爭相推出自己的流行服務版本。 YouTube也不例外,因為它剛剛推出了(YouTube Shorts ),這是一種新的簡短形式體驗,具有15秒或更短的剪輯功能。
    ◎( YouTube Shorts )包括一組新的創作者工具,其中包括類似於TikTok的多段相機,速度控制軟體,計時器和倒數計時功能。與TikTok一樣,視頻也可以有音樂,這要歸功於YouTube龐大的歌曲庫。(YouTube Shorts)用戶將可以使用包含來自(T-Series)和(Believe Digital)的數十萬首歌曲庫,該公司還與藝人,唱片公司和發行商合作,尋求更多歌曲來加強目錄。其中,攝影機允許用戶組合單獨的剪輯,因此您無需手持手機即可建立視頻。據報導,YouTube還將像TikTok一樣為用戶引入垂直滑動的功能。
    ◎印度6月下旬開始禁止使用TikTok以來,( YouTube Shorts )首先在印度推出。短視頻應用市場變得越來越擁擠,除了YouTube,還有包括Instagram、SnapChat及諸如Triller,Dubsmash,Byte等專用平台。有趣的是,誰能擊敗現有的TikTok?或用戶是否會對其他平台感興趣?

    詳細全文:

    Although hugely popular with an important demographic, TikTok has been having a somewhat tumultuous time with the United States government of late and YouTube – smelling blood in the water – has taken this opportunity to drop it’s competing platform YouTube Shorts.
    Guest post by Bobby Owsinski of Music 3.0
    Since TikTok is in trouble with the U.S. government and it’s looking quite possible that it may end up being banned in the country, other platforms have been rushing to launch their own version of the popular service. YouTube is no exception, as it’s just launched YouTube Shorts, a new short-form experience featuring 15 second or less clips.
    YouTube Shorts includes a new set of creator tools including a multi-segment camera similar to TikTok, speed controls, a timer and a countdown feature. Like TikTok, the videos can also be set to music, which is made possible thanks to YouTube’s large library of songs. Shorts users will be able to access a library of hundreds of thousands of songs hundreds from T-Series and Believe Digital already, but the company is also working with artists, labels and publishers for more songs to bolster the catalog.
    The multi-segment camera allows the user to combine separate clips so you can create videos without needing to hold your phone. Reportedly, YouTube will also introduce the ability for a user to swipe through YouTube Shorts vertically, just like TikTok.
    Shorts is being rolled out first in India, since TikTok has been banned there since late June. Some users in the U.S. have reported seeing the new feature in a new section of their YouTube home page, although users that don’t have it yet can start tagging their shorter videos that are less than 60 seconds as #Shorts in the title or description.
    This market is getting crowded fast. Besides YouTube, Instagram and SnapChat also have short video features, as well as dedicated platforms like Triller, Dubsmash, Byte and others. It should be interesting to see who can wrestle away existing TikTok users, or if users will even be interested in a different platform.
    Regardless of the platform that comes out on top, it looks like short form videos are here to stay.

     

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