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BPI揭露2020年英國音樂消費增長8.2%

BPI揭露2020年英國音樂消費增長8.2%

◎隨著2020年音樂行業的消費數據和收入數據的出現,對Covid-19大流行的影響將有更全面的了解。英國行業組織BPI數據顯示,去年英國的音樂消費量增長8.2%,連續第六年增長,其中包括1,390億個音頻串流,增長22%。2019年的增長是25.6%,達到1,142億個音頻流。
◎BPI指出,到2020年,英國有近200位藝人獲得超過1億次的串流媒體播放,其中前十位藝人串流媒體播放量均超過5億。同時,去年在英國有8,000名藝人突破了100萬個串流,達到10萬個串流的藝人是2007年的六倍多。BPI認為,對於藝人來說,取得成功比以往任何時候都更加困難,因此唱片公司在行銷和生產中的持續支持和投資至關重要。

詳細全文:

As consumption data and revenue figures emerge for the music industry’s 2020, we’ll get a fuller picture of the Covid-19 pandemic’s impact. Early out of the blocks, as usual, is British industry body the BPI, with data showing that music consumption rose by 8.2% in the UK last year – a sixth consecutive year of growth – including 139bn audio streams, up by 22%.
If you’re wondering, the corresponding growth for 2019 was 25.6% to 114.2bn audio streams. Given the ongoing parliamentary inquiry into streaming’s impact on musicians, it’s interesting to see that one of the BPI’s key points in its figures release concerns the scale of streams for artists.
The body’s release noted that nearly 200 artists were streamed more than 100m times in the UK in 2020, with the top 10 each doing more than 500m. Meanwhile, 8,000 artists surpassed 1m streams last year in the UK, with “more than six times as many artists achieving 100,000 streams as the equivalent number of sales in 2007”.
The BPI sees this intensifying competition as supporting the need for labels, their marketing expertise and A&R investment. “It is harder than ever for artists to achieve success – so that continued support and investment from record labels in marketing and production is crucial,” said boss Geoff Taylor.
Tom Gray, founder of the Broken Record campaign, had already been taking the BPI (well, its major label members) to task with an alternative view before the figures were released. The debate over streaming, labels and artists continues, and watch out for more arguments and counter-arguments this month as the parliamentary inquiry continues – especially when submissions from the various parties are published.

 

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