奈及利亞MTN和Tidal宣布合作

  • 流覽次數:: 93
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 奈及利亞MTN和Tidal宣布合作

      202012/2207:45

    ◎奈及利亞電信公司MTN和Tidal宣布一項合作夥伴關係,讓MTN用戶透過其手機,以各種短期和長期訂閱方式,使用Tidal的串流媒體服務。
    ◎2018年12月,MTN在南非推出了自己的串流媒體服務 MusicTime,按分鐘計費:客戶可以根據需要購買行動音樂串流媒體。新的Tidal合作夥伴關係則以歐洲和北美串流媒體用戶更熟悉的方式提供音樂:基於時間的訂閱,短至三天,費用為120奈拉,一個月的費用為800奈拉(約1.55英鎊)。Tidal訂閱可以與MTN行動數據購買捆綁在一起,每月數據費用為1,200奈拉(約2.35英鎊)。
    ◎MTN奈及利亞是非洲最大的通信提供商之一,該合作夥伴關係是MTN烏干達公司於2018年提供的類似捆綁服務。
    ◎隨著智慧手機無處不在,互聯網基礎設施迅速改善以及數據計劃價格下跌,音樂串流媒體生態系統在整個非洲大陸蓬勃發展。DSP和電信公司都在尋找針對特定國家/地區的解決方案,以鼓勵樂迷以適合他們的方式為音樂付費。 IFPI最近表示,該地區看到了巨大的增長機會。

    詳細全文:

    African telco MTN Nigeria and Tidal have announced a partnership which allows MTN users to access Tidal’s streaming service via their phones in a wide variety of short and long-term subscriptions.
    In December 2018, MTN launched its own streaming service, MusicTime, in South Africa, which is sold on a per-minute basis: customers buy as many minutes of mobile music streaming as they need.
    However, the new Tidal partnership in Nigeria offers music in a way more familiar to European and North American streaming users: time-based subscriptions. Plans are as short as three days’ access, which costs 120 Naira (about 25p), and a month’s Tidal access is 800 Naira (about £1.55). Tidal subscriptions can be bundled with MTN mobile data purchases – monthly access with data is 1,200 Naira (£2.35).
    MTN Nigeria is one of Africa’s largest communications providers, and this partnership follows a similar bundle offered by MTN’s Ugandan company in 2018.
    The music streaming ecosystem is blossoming across the continent as smartphones become ubiquitous, internet infrastructure rapidly improves, and data plans fall in price.

    Both DSPs and telcos are finding country-specific solutions to encourage music fans to pay for music in a way that works for them. It’s no surprise that the IFPI recently said that it sees ‘big opportunity for growth’ to come in the region.

     

    Musically
    https://bit.ly/3bqmLY6