EVENTBRITE收購行銷平台TONEDEN

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  • EVENTBRITE收購行銷平台TONEDEN

      202103/1611:40

    ◎線上票務公司Eventbrite收購ToneDen,這是一個用於自動進行直播社群媒體行銷和廣告的平台。
    ◎收購條款未披露。ToneDen的執行長(Tim Thimmaiah)透露,兩家公司在超過三年的合作之後,該公司於11月被Eventbrite收購。Eventbrite的加入使ToneDen能夠繼續在業界最佳的面向創造者的行銷平台上進行創新。現在的活動主辦比以往任何時候都需要更多的方法來增長,理解觀眾並從中獲利。ToneDen未來能幫助Eventbrite上成千上萬的優秀活動組織者找到,吸引並與他們的參與者互動,而不必成為營銷專家。
    ◎根據Yahoo! Finance,該消息公佈後,Eventbrite的股價飆升近7%,達到15美元以上。

    詳細全文:

    The marketing automation start-up is the latest addition to ticket seller Eventbrite's event marketing offering
    Eventbrite has acquired ToneDen, a platform for automating social-media marketing and advertising for live events.
    In a blog post, Tim Thimmaiah, CEO of ToneDen, reveals the company was acquired by Eventbrite in November following a more than three-year partnership between the two firms. “Joining forces with Eventbrite allows us to continue innovating on the best creator-facing marketing platform in the industry,” says Thimmaiah.
    According to Yahoo! Finance, shares in the self-service ticketing specialist spiked nearly 7% on announcement of the news, reaching over US$15. At the time of writing, Eventbrite shares were worth $17.32.
    “Looking ahead towards our next stage of growth, we’re excited to help the hundreds of thousands of wonderful event organisers on Eventbrite find, reach, and engage with their attendees without having to be marketing experts,” continues Thimmaiah.
    “WE’RE EXCITED TO HELP EVENT ORGANISERS FIND, REACH, AND ENGAGE WITH THEIR ATTENDEES WITHOUT HAVING TO BE MARKETING EXPERTS”
    “Now more than ever, event creators need ways to grow, understand, and monetise their audiences.
    “With Eventbrite, we plan to bring our technology and expertise to help provide event creators with an all-in-one platform for their entire event lifecycle. As digital transformation accelerates the world around us, we believe ToneDen and Eventbrite will be able to help event organisers, big or small, build their communities and grow their businesses faster than ever before.”
    Terms of the acquisition were not disclosed.
    “I’m incredibly proud of, and humbled by, what the ToneDen team has accomplished and grateful for the creators, brands and businesses who have been our partners throughout our journey,” adds Thimmaiah. “We can’t wait to join Eventbrite and shape the future of events.”

     

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