Google完成對健身科技公司Fitbit的收購

  • 流覽次數:: 3
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Google完成對健身科技公司Fitbit的收購

      202106/0808:10

    ◎Google宣布計劃在2019年11月以21億美元收購健身科技公司Fitbit,但此後一直受到監管部門的審查。14個月後,已完成收購。
    ◎在此期間,談論的話題之一是隱私:Google可能會處理與Fitbit用戶活動和健康有關的所有數據。交易完成後,Google的設備和服務高級副總裁承諾,這筆交易一直是關於設備,而不是數據,將保護Fitbit用戶的隱私,承諾Fitbit用戶的健康數據不會用於Google廣告,該數據將與其他Google廣告數據分開。
    ◎這裡也有音樂的角度:Fitbit擁有自己的Peloton / Apple Fitness +視頻健身– Fitbit Premium,而其設備也支持Spotify等串流媒體服務。

    詳細全文:

    Google announced plans to buy fitness tech firm Fitbit for $2.1bn back in November 2019, but the deal has since been subject to regulatory scrutiny. Now, 14 months on, it has been completed.
    One of the talking points in that intervening period has been privacy: what Google might do with all the data on Fitbit users’ activity and health. As the deal closed, Google’s SVP of devices and services made pains to reassure people.
    “This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy,” he promised. “We worked with global regulators on an approach which safeguards consumers’ privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won’t be used for Google ads and this data will be separated from other Google ads data.”
    There’s a music angle here too: Fitbit has its own Peloton / Apple Fitness+ tier of video workouts – Fitbit Premium – while its devices have supported streaming services like Spotify too.

     

    http://bit.ly/2M8LrMj