SPOTIFY 將在2021年上半年在韓國推出

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  • 作者: 音樂地圖
  • SPOTIFY 將在2021年上半年在韓國推出

      202104/2205:20

    ◎在過去幾年有關在韓國推出Spotify的種種謠言之後,Spotify終於正式宣布將於2021年上半年在全球第六大音樂市場推出。該公司已經在首爾在大智洞地區WeWork大樓內設立了辦事處。(Peter Gradelius)(Spotify的副總法律顧問/公司法律負責人)已被註冊為韓國負責人。韓國將成為Spotify的第93個活躍市場。
    ◎Spotify指出,自2014年發布首個K-Pop播放列表以來,其聽眾串流已經過超過1800億分鐘,並將K-Pop曲目添加到超過1.2億個Spotify播放列表中,在過去六年中,K-Pop在平台上的收聽已增長2,000%以上。
    ◎Spotify業務總監(AlexNorström)表示,對即將在韓國推出的市場感到興奮,該市場被認為是音樂,文化和技術創新的中心,期待與當地合作夥伴合作,以發現更多的韓國藝人,並將他們與韓國以及全世界的粉絲聯繫起來。

    詳細全文:

    Following various rumours over the past couple of years about a Spotify launch in South Korea, the company has finally officially announced that its service will be rolled in the world’s sixth-largest music market in the first half of 2021.
    The news follows a report published in The Korea Herald in March stating that the company had set up an office in Seoul at a WeWork building in the Daechi-dong area.
    Citing sources, the report added that Peter Gradelius (Associate General Counsel / Head of Corporate Legal at Spotify) had been “registered as the Korean chief”.
    As one of the fastest-growing major music markets in the world, a press release states that South Korea “is key for Spotify in its mission of giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it”.
    “Spotify wants to help accelerate the growth of Korea’s entire music streaming ecosystem, benefitting artists, labels, distributors and fans,” added the release.
    South Korea will become Spotify’s 93rd active market.
    Spotify reports that, since it debuted its first K-Pop playlist in 2014, its listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120m Spotify playlists.
    The share of K-Pop listening on the platform has increased by more than 2,000% in the last six years, claims Spotify.
    “WE ARE EXCITED ABOUT OUR UPCOMING LAUNCH IN SOUTH KOREA, A MARKET RECOGNISED AS AN EPICENTER FOR MUSIC, CULTURE AND TECH INNOVATION.”
    ALEX NORSTRÖM, SPOTIFY
    “We are excited about our upcoming launch in South Korea, a market recognised as an epicenter for music, culture and tech innovation,” said Alex Norström, Chief Freemium Business Officer of Spotify.
    “Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe and the Middle East.
    “We’re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world.”

     

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