SWR廣播電台 使用AI讓用戶隨機播放現場歌曲

  • 流覽次數:: 90
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • SWR廣播電台 使用AI讓用戶隨機播放現場歌曲

      202012/2207:15

    ◎德國最受歡迎的廣播電台之一,「Südwestrundfunk(SWR)」已推出了一種新的廣播應用程式,該應用程式具有即時倒帶和再次收聽功能,還嘗試了一些稍有不同的方法:以AI播放節目中歌曲。
    ◎如果用戶不喜歡DJ播放的歌曲,SWR新的應用程式允許用戶點擊“隨機播放”,該應用程式使用柏林新創公司Cyanite的AI技術,確定聽眾的喜好,然後從電台1300首歌曲的音樂池中,選擇另一首歌曲播放。其他德國廣播公司也正在使用Cyanite的AI技術。
    ◎SWR實驗室設計的隨機播放功能也提出一些有關音樂廣播本質的存在性問題-如果DJ不再談論他們挑選的歌曲,它仍然是廣播嗎?另外,要開發此這種「半交互式」廣播列表,需要與唱片公司和德國音樂版權協會GEMA進行長時間的談判。

    詳細全文:

    Music radio persists in an era of hyper-personalised playlists, possibly because it offers a contrasting linear, set-and-forget experience.
    One of Germany’s most popular radio stations, Südwestrundfunk (SWR), has launched a new radio app with the usual live-rewind and listen again functions, but is also trying something slightly different: AI-powered, in-show song personalisation. (Article in German)
    If the user doesn’t like the song the DJ is playing, the new SWR app allows the user to hit “shuffle” – and the app, using AI technology from Berlin startup Cyanite, figures out what the listener likes, then picks another song from the station’s 1300-song “music pool” – and plays that instead.
    Cyanite’s AI technology is being used by other German broadcasters. Mediengruppe RTL, which runs a number of large national TV stations, uses their tagging, search and recommendation engine to navigate their in-house catalogue of licensed music.
    SWR’s shuffle function, devised by SWR Labs, poses some existential questions about the nature of music radio – if the DJ isn’t talking around songs they have picked, is it still radio? But listeners, and other stations, may approve of this compromise situation: because alternative songs are only drawn from the radio’s wider playlist, the station retains its musical character, even if each listener listens to something slightly different.
    To develop this semi-interactive radio playlist, some long negotiations with labels and German music rights society GEMA were needed, but this kind of effort may be deemed worthwhile if listeners prefer their favourite radio show when it only plays music they like.

     

    Musically
    https://bit.ly/2Z0dPDY