Twitch回應了音樂刪除狂潮,指音樂許可需要時間 或可能永遠不會發生

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  • 作者: 音樂地圖
  • Twitch回應了音樂刪除狂潮,指音樂許可需要時間 或可能永遠不會發生

      202103/1609:58

    ◎Twitch的用戶最近由於音樂版權投訴,該平台上的內容被封鎖了。Twitch告訴使用者,它正在忙於建立一個更好的系統來處理版權投訴。
    ◎由於Twitch僅獲得少數收藏家協會和DIY發行商的許可,這意味著它必須回應版權所有者的刪除請求,如果不這樣做,它將失去安全港條款的保護,並可能被起訴,要求賠償巨額罰款。
    ◎2018年,各主要公司都進行了一系列刪除請求,導致Twitch社區出現了一系列版權糾紛,但針對Amazon平台發出的刪除請求很少。今年情況發生了變化,部分原因是COVID的封鎖,使每個人都專注於直播,而部分原因是Twitch在尋求將其創作者社區擴展到遊戲玩家的核心群體之外時。5月開始,收到主要唱片公司每週發送數千封移除通知。有趣的是,收到的下架通常與直播中出現的任何遊戲的配樂中的音樂無關,通常是視頻背景中可能出現的其他音樂。
    ◎Twitch承認,犯的錯誤之一是沒有建立足夠的工具來允許創作者管理自己的資料庫。Twitch計劃開發新的系統和工具,但它們可能需要一些時間才能實現,甚至可能根本不會發生。

    詳細全文:

    Twitch users have been getting, well, twitchy, to say the least, about the amount of content getting blocked on the platform of late because of music copyright complaints. That’s because the music industry has been getting increasingly, well, twitchy, about the amount of unlicensed music swimming around the Amazon-owned livestreaming platform. In a new blog post Twitch has told the twitchy twitchers that it’s busy building a better system for dealing with copyright complaints, while also trying to placate twitchy labels with some licensing chatter.
    Because it only has licences with a handful of collecting societies and DIY distributors, Twitch relies on the good old copyright safe harbour to avoid liability for all the uncleared music on its platform. That means that it has to respond to takedown requests from copyright owners. If it didn’t, it would lose safe harbour protection and could be sued, sued, sued for the mega-bucks.
    That said, until recently the music industry kind of ignored Twitch. There were a flurry of takedowns from the majors in 2018, leading to a flurry of copyright chatter in the Twitch community, but in the main very few takedown requests were issued against the Amazon platform.
    That changed earlier this year. Partly because the COVID shutdown made everyone focus on livestreaming, and partly because Twitch has been proactively schmoozing artists as it seeks to expand its creator community beyond its core constituency of gamers. It’s the on-demand clips of past livestreams that sit on the platform which have been mainly targeted.
    “Until May of this year”, Twitch said in its blog, “streamers received fewer than 50 music-related [takedowns] each year on Twitch. Beginning in May, however, representatives for the major record labels started sending thousands of [takedowns] each week that targeted creators’ archives, mostly for snippets of tracks in years-old clips. We continue to receive large batches of notifications, and we don’t expect that to slow down. We were as surprised by this sudden avalanche of notifications as many of you were”.
    It’s because of that surprise that Twitch has been struggling to deal with the takedown requests, resulting in plenty of complaints from streamers on the platform about the lack of information they have been receiving as content has been blocked, and the lack of tools available to deal with those complaints.
    “One of the mistakes we made”, Twitch admitted, “was not building adequate tools to allow creators to manage their own [clip] libraries. You’re rightly upset that the only option we providing was a mass deletion tool for clips, and that we only gave you three-days notice to use this tool. We could have developed more sophisticated, user-friendly tools awhile ago. That we didn’t is on us”.
    Now that everyone’s so damn twitchy about all this, Twitch plans to develop new systems and tools, pretty certain that the takedowns are going to keep flooding on in until it agrees licensing deals with much of the music industry. Meanwhile, how can streamers avoid copyright issues? By not using music in their streams. Or, rather, using tracks from a production music library.
    Twitch, of course, has its own such library now called Soundtrack By Twitch, so streamers can take tracks from there no problem. Well, except that some music publishers reckon the song rights haven’t been properly licensed for Twitch’s own music library, but that’s another story for another day.
    Why doesn’t Amazon just gets its over-sized cheque book out and get some licences from the twitchy labels so that the twitchy twitchers no longer have to worry about any of this shit?
    Well, the Twitch blog continues, “we are actively speaking with the major record labels about potential approaches to additional licences that would be appropriate for the Twitch service. That said, the current constructs for licences that the record labels have with other services (which typically take a cut of revenue from creators for payment to record labels) make less sense for Twitch”.
    “The vast majority of our creators don’t have recorded music as a part of their streams, and the revenue implications to creators of such a deal are substantial”, it goes on. “We’re open-minded to new structures that could work for Twitch’s unique service, but we must be clear that they may take some time to materialise or may never happen at all”. Fun times.
    Interestingly, the Twitch blog confirms that the takedowns it receives don’t usually relate to music in the soundtrack of any games appearing in livestreams, instead it’s generally other music that may appear in the background of the video.

     

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